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【天敏】[Sohu IT News March 6 , according to foreign media reports,Cheap Wigs Canada, the online music radio service Pandora CEO Joe ? Kennedy (Joe Kennedy) recently said in an interview that the company will be in the advertising market in direct competition with traditional radio stations to boost its advertising revenue.
Kennedy said in May this year ,?postId=107388, advertisers will be able to Pandora and traditional radio listening figures for comparison. Pandora s new approach will eliminate advertising cooperation between buyers and Pandora obstacles. National radio advertising market annual amount of up to $ 14 billion .
Previously,Party Dresses Sale, advertising buyers must own investigation Pandoras listening figures . Kennedy said that this cooperation will help simplify the process , allowing Pandora to win more favor of advertisers .
"Pandora radio advertising in the traditional system, and under them equal competition ,Hair Wigs Canada,?mod=viewthread&tid=26963," Kennedy said.
marketing firm Strata from January this year in its advertising network by adding Pandoras relevant data , another advertising company Mediaocean currently being tested and will be available by the end of April Pandora relevant data. In cooperation with these two advertising agencies in 1000 or so.
Pandora is scheduled for March 7 release quarterly earnings , earnings will be listed in Pandora through Strata for advertising sales related data. As of January this year , Pandora total of 65.6 million subscribers,Louis Vuitton Schweiz Sale, representing 8% of American radio audience .
Currently , Pandora s music service costs grew faster than advertising sales growth . From February to the end of October last year ,Louis Vuitton Taschen For Sale, the music costs rose 81% , while the growth rate of only 59% of advertising revenue . To save expenses ,Cheap Party Dresses, Pandora users will move from this month s free listening time limit is reduced to 40 hours. ( Nagon )
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